James is a data scientist with over 20 years of commercial experience in Fast Moving Consumer Goods (FMCG), dairy and telecommunications.

James’ data journey progressed from Supply Chain analysis and optimisation to demand planning and sales forecasting. With a desire to use data better and smarter, James completed a Masters’ Degree in Statistics and Operations Research with Distinction in 2015.

James is fascinated by data science, and in particular:

• Obtaining data from a wide range of sources;
• Data visualisation and designing engaging charts;
• Predictive modelling and machine learning;
• Finding clever and effective ways to tell the data story.

Read on to explore some of James’ work in different aspects of the data science life cycle, from sourcing the data to predicting results and engagingly telling the story.

Each post tells a “lightbulb moment in data science”!